GSM/UMTS-handset BenQ Siemens EF81

Siemens Mobile division, over the past half-year of existence, has developed and released a number of products, at that the main aim, in order to maintain fading away sales, was copying a successful opponent. Though for this role, for some reasons the company chose Motorola – without hesitation, Siemens adopted the experience, provided by the already announced models and got down to developing its own analogues. Thus Motorola SLVR L7 received a junior model in the appearance not of L6 handset, but of Siemens S68.


Model SXG75 copied one of the at long last cancelled Motorola’s models. And now a device, aimed at the 3G networks, to be precise Motorola V3x, with a short delay, gets an analogue - BenQ Siemens EF81. On one of the forums, visited mostly by fans of the taken up brand of Siemens, model EF81 was endowed with the following statement - «this is the slimmest device – Siemens managed to do something that Motorola could not materialize in V3x». And they are more likely to be correct, since it’s always easier to copy something rather than create a product of your own. Those companies, which use ideas of other, as a rule can’t release a device in time; therefore it obtains an appearance of a secondary product, though for undeveloped brands it’s a way up, another opportunity to consolidate their positions. Having known the technical specifications and capabilities of the competitor, one can overcome and improve them, slightly adjust price positioning – and that’s it, a recipe of stable, though not enormous sales. But the designers and developers at Siemens have sense humor for sure, as they decided to apply the theme of “Star Wars: Attack of the Clones” to the appearance of the device. As to the clones – they do attack, actually, and we can make sure of that.

Standard kit:

• EF81 handset
• Li-ion 950mAh travel charger
• Headset Stereo HHS-150
• Data Cable USB DCA-140
• User guide, CD-ROM including synchronization software